Media orientation
Why is media orinetation important?
The corona crisis has impacted society in many ways, and it also affected the installation industry. One way in which the construction industry has been impacted might be less obvious, but the impact is very profound; the changes in orientation behaviour. How did the corona crisis impact the orientation behaviour of European electrical installers? And what is the consequence for your marketing communication strategy?
The answers will be provided in the new Q1 2021 report of the European Electrical Installation Monitor report on media orientation and the impact of corona.
Key elements covered in the report are:
- Media sources used by installers;
- Change in media usage over time (2017-2021);
- Change in media usage due to COVID-19;
- The impact of advertisements: Installers orientation behaviour & preferences
- Country differences
- Generational differences: Media orientation differences between older and younger installers
The full report is out now, and covers 7 European countries based on 815 successful interviews with electrical installers.
ABOUT EUROPEAN ELECTRICAL INSTALLATION MONITOR
European Electrical Installation Monitor is the most comprehensive quarterly market research report on electrical installations in Europe. This report provides a detailed analysis of the electrical installation market in Europe, including market size, growth trends, key drivers and challenges, and competitive landscape. Our team of expert researchers conduct this thorough analysis quarterly to ensure that our clients have access to the latest market insights. With the European Electrical Installation Monitor, you’ll gain valuable insights into the current state and future outlook of the European electrical installation market. Our report covers a range of topics, including market segmentation by product type, application, and geography, industry trends and developments, and much more.
<h3 style="text-align: center;">Het volledige rapport is nu beschikbaar voor 4,000 Euro.</h3>
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Neem contact op met ons kantoor om een afspraak te maken voor een gratis presentatie.
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Voor meer informatie hierover of andere onderzoek kunt u contact opnemen met onze experts:
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Maja Markovic
