What is this report?

Understanding media orientation is crucial for businesses operating in the electrical installation sector. In today’s digital age, where media channels are constantly evolving, it is essential to identify the most effective platforms to reach and engage with target audiences. This report offers a comprehensive analysis of media usage within the industry, providing actionable insights that can drive impactful marketing campaigns.

Why do you need this report?

By accessing this report, you gain a competitive advantage by unlocking key insights that enable you to make informed decisions about your media strategy. Whether you are a manufacturer, distributor, or service provider, this report equips you with the knowledge to maximize your marketing efforts and effectively connect with your target market.

ABOUT EUROPEAN ELECTRICAL INSTALLATION MONITOR
European Electrical Installation Monitor is the most comprehensive quarterly market research report on electrical installations in Europe. This report provides a detailed analysis of the electrical installation market in Europe, including market size, growth trends, key drivers and challenges, and competitive landscape. Our team of expert researchers conduct this thorough analysis quarterly to ensure that our clients have access to the latest market insights. With the European Electrical Installation Monitor, you’ll gain valuable insights into the current state and future outlook of the European electrical installation market. Our report covers a range of topics, including market segmentation by product type, application, and geography, industry trends and developments, and much more.

• 805 phone interviews are conducted per quarter
• Interviews are conducted with registered electrical installation companies
• Interviews are conducted across 7 major European markets
• Electrical installation companies are surveyed through phone interviews by native-speaking agents.
• The companies are selected from a country-representative database that is constantly updated.
• The results are weighted based on company size groups to ensure equal influence on the total.
• Most interviews are conducted with owners/directors or purchasers of these companies.
• Respondents may also do other activities in addition to electrical installation services.
• The phone surveys are conducted by fixed fieldwork partners located in the respective countries.
• Country results are weighted to prevent smaller companies from heavily influencing the total results.

What is included in the report?

Our report includes a clear brands comparison, providing valuable insights into different e-installation brand positioning in Europe. Country comparisons are also available, helping you determine where your brand stands.

Key questions answered in this report:

• What are the primary media channels used by professionals and end-users in the electrical installation industry?
• How do professionals and end-users engage with various media platforms, including traditional and digital channels?
• Which media channels are most influential in shaping purchasing decisions within the electrical installation sector?
• Are there significant regional or country-specific variations in media orientation?
• What are the emerging trends and opportunities in media consumption within the industry?
• How can businesses leverage these media insights to optimize their marketing strategies and improve brand visibility?