What is this report?

The European Architectural Barometer: Love Brands report is an in-depth study that provides insights into the health and performance of leading brands in the architectural industry. This report analyses the perception and awareness of architectural brands among architects and other professionals in the construction industry across Europe. The European Architectural Barometer is extremely useful for organisations with a focus on Europe that also want to compare the activities of architects in different countries.

ABOUT EUROPEAN ARCHITECTURAL BAROMETER 

Architects are excellent sources of information on how the construction market is evolving. The European Architectural Barometer provides insights into 8 European countries, including key trends like BIM, Prefab, changing DMU, and Media orientation. Quarterly forecasts of future building volumes are based on architects’ insights, order book developments, and other indicators. Our model has proven accuracy in predicting construction volumes in 8 major European markets for over a decade.

Why do you need this report?

The report is designed for companies operating in the architectural industry, including manufacturers of building materials, construction equipment, and other related products. By accessing this report, you will gain valuable insights into the latest trends and developments in the architectural industry, enabling you to make informed decisions about your marketing and branding strategies.

How is this research conducted?

• The report is based on a comprehensive survey of architects and construction professionals across Europe.
• The survey collects data on the awareness, perception, and usage of various architectural brands.
• The data allows companies to gauge the health and performance of their brands in the market.
• The report is compiled using a sample of 1,200 respondents from France, Germany, Italy, Spain, and the UK.

What is included in the report?

The report provides a comprehensive analysis of the latest trends and developments in the architectural industry, including the health and performance of leading brands.

The report includes detailed insights on brand awareness, perception, and usage among architects and other professionals in the construction industry. Additionally, the report includes a comparative analysis of different architectural brands, highlighting their strengths and weaknesses.

Key questions answered in this report:

• How do architects and other construction professionals perceive your brand?
• What is the level of brand awareness among architects and other professionals in the construction industry?
• How does your brand compare to other leading architectural brands in the market?
• What are the key factors influencing the purchasing decisions of architects and other construction professionals?
• What are the latest trends and developments in the architectural industry?

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