a
M

De laatste Marktonderzoeken:

Tekort aan arbeidskrachten

Labour shortage is an essential issue within the construction and installation sector. The willingness of younger generations to pursue a career in construction or installation decreases year by year. Meanwhile, many baby boomers who are working in this sector will retire in the coming years.
The digitalisation and industrialisation of the sector need to deal with labour shortages as well. It requires another kind of people, for whom working in the construction and installation sector is not top of mind.

USP conducted several market studies and published different articles showing that labour shortage is an issue that will become even bigger in the upcoming years. Not just from a quantitative perspective (will we have enough people) but also from a qualitative perspective (will there be enough qualified people). This shortage is already visible for contractors, architects, HVAC and electrical installers, and painters.

How does labour shortage already impact the industry?

The impact of labour shortage on manufacturers is enormous, such as:

  • A negative effect on the growth of the construction and installation sector.
  • Unqualified people are not installing correctly, leading to product complaints and reputation damage.
  • A growing demand for easy-to-install products and solutions.
  • The usage of prefab solutions will change the traditional decision-making unit (DMU). Large off-site producers gain importance.
  • More demand for additional services (maintenance, commissioning, training etc.).

What is next?

The labour shortage will not be solved easily, despite all kinds of sector organisations’ efforts to improve the construction and installation image. It will be challenging to create a future workforce for this sector.

For this reason, we expect the following developments in construction and installation companies:

  • They will speed up the shift to industrialisation.
  • Companies will demand more training and services from the industry to help them do their jobs.
  • These companies will also search for products and solutions that will be easier and faster to install and require less knowledge.
  • They search for partnerships with suppliers who will take responsibility for the more complex jobs & services.

How does USP help with labour shortage challenges?

With the topic labour shortage in mind, we help our customers to:

  1. Map out the issues of labour shortage among the key target groups and countries, and foreseen
        solutions to deal with the labour shortage through market exploration.
  2. Talk to professionals and find out how to improve existing products or develop new products to
        achieve faster installation (idea generation and product testing) via focus groups.
  3. Exploring training and support needs.
  4. Identifying to what degree industrialisation is a solution and which key players are relevant via
        in-depth interviews.

Context is de sleutel

Om een ​​overzicht te creëren van marktontwikkelingen en context te bieden voor klant-specifiek onderzoek, heeft USP Marketing Consultancy verschillende monitoren ontwikkeld. We doen voortdurend onderzoek naar marktontwikkelingen en effecten van belangrijke trends, zoals arbeidstekorten bij architecten, aannemers, W-installateurs, elektro-installateurs, schilders en eindgebruikers, waarover regelmatig rapporten worden gepubliceerd.

European Electrical Installation Monitor

This research helps understand the electrical installer, vital for a good marketing strategy and internal discussions. The European Electrical Installation monitor provides insights on installers activities, how they orientate themselves, training needs they have, how digital they are, etc. The key trends in this market are monitored each quarter in seven European countries since 2016.

 

 

European Architectural Barometer

Each quarter, USP’s prediction model forecasts future building volumes in eight European countries. Alongside forecasting volumes, we use architects’ insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, etc. Knowing where, how and when these trends become relevant is the key market intelligence necessary for sound strategic decision making.

 

 

Painter Insight Monitor

The Painter Insight Monitor includes eight main European markets and 250 professional painters per country that are interviewed each year. This provides a comprehensive scope of the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

 

Laatste nieuws

We publiceren regelmatig nieuwsartikelen op basis van onze laatste marktstudies. Lees hieronder onze meest recente artikelen.

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Neem contact op met onze expert:

Dirk Hoogenboom

Onderzoek

Klanttevredenheid

Krijg inzicht in de beleving van uw klanten en breng de tevredenheid in kaart.

Branding

Hoe kan uw merk zich beter onderscheiden van de concurrentie? Hoe wordt het merk waardevoller voor uw doelgroep?

Customer journey

Een customer journey is de individuele ervaring van een klant met uw bedrijf.

Product Ontwikkeling

Zorg voor inzicht vanuit de eindgebruiker van uw product. En voorzie daarmee de ontwikkeling en design teams van relevante input.

Markt exploratie

Zorg voor de inzichten die u nodig heeft om succesvol te zijn in nieuwe markten

Pricing

Pricing is en blijft de grootste winst factor. Wij helpen u de juiste prijs bepalen voor uw producten.

Segmentatie

Begrijp de onvervulde behoeftes van uw (potentiele) klanten, identificeer potentie voor groei en bereik uw doelgroep op een effectieve manier.

Marktomvang

Breng je potentiele ROI in kaart door de grootte van uw markt in kaart te brengen en realistische sales targets te bepalen voor nieuwe markten.

Driver analyse

Weet welke elementen van de klantervaring de meeste impact hebben op tevredenheid, aanbevelingen en klantbehoud.

Nieuws

​Lees onze artikelen gebaseerd op de inzichten uit onze marktrapporten. 

Case Studies

Marktonderzoek Case Studies en industrie specifieke ervaring geven achtergrond en diepgang aan elk onderzoek project.

Marktrapporten

Een overzicht van onze onderzoeksmonitors en de doelgroepen die we onderzoeken.

Over ons

Over ons, de organisatie en de mensen.

Over USP

Wat we doen, in woorden en getallen.

Ons team

Deze mensen maken USP.

Vacatures

We hebben verschillende uitdagende rollen.