NETHERLANDS AND UNITED KINGDOM ARE PREFAB FRONTRUNNERS

High share of contractors have experience with prefab

Prefab – also known as ‘off-site construction’ or ‘modern methods of construction’ – has been used in construction projects by a majority of the European contractors. With the exception of France, at least 60% of the contractors in Europe have used some form of prefabricated building elements before. This does not mean that prefab is used in every project (prefab is used in approximately 30% of projects) or that the entire project consists of only prefabricated elements. This means that although there is a solid base of mid- and large-sized contractors that have used prefab in their projects, prefab elements are not widely used in projects yet.

The UK and the Netherlands are frontrunners

The European Contractor Monitor reveals that the Netherlands and the United Kingdom are the frontrunners when it comes to prefab, albeit in their own ways. Dutch contractors are ahead of their European counterparts because they have the highest share of projects with some form of prefabricated elements. The contractors from the United Kingdom are frontrunners in that they use more advanced prefabricated elements, such as prefabricated modular buildings or volumetric elements.

There is much to gain with respect to the use of prefab

Prefab is a solution to many challenges that the construction sector is facing or will face in the upcoming years. A few examples of this are a faster and more efficient building process, reducing failure costs and a (partial) resolution to the labour shortage. There is, however, a lot to gain and learn when it comes to prefab. Contractors expect that the share of prefab will increase slowly over the next 5 years.

One way to speed up the adoption of prefab is a clear track record of successful projects using prefab. To demonstrate the realized benefits of building with prefab elements, the industry needs to communicate which projects have been successful and how. It also needs to explain the implications of working with prefab elements, such as an increased importance of BIM when working on projects that have a high share of prefab. 

About USP Marketing Consultancy

USP Marketing Consultancy is a leading international market research agency that is specialized in the construction, installation and DIY sector for over 25 years. USP Marketing Consultancy works for internationally renowned companies, such as Saint Gobain, Knauf Insulation, AkzoNobel, VELUX, Philips, Grohe, Forbo, etc. Our clients often have pan-European questions about their brand awareness, customer journeys, market opportunities, e-commerce trends and other research needs. USP Marketing Consultancy delivers the insights to make decisions and acts as a marketing advisor for its clients.

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.