USP Marketing Consultancy

Browse Market Reports:

USP Bathroom Monitor

Available reports

Reports are published quarterly covering various key trends and are available below:

H2 2020
H1 2020

Smart Products, COVID-19 and Phygital Experience

H2 2019

Bathroom Configurators

H1 2019

How can Bathroom monitor help you?

To stay on top of your competitors, you need to get to know your customers better. Help organizations active in the Sanitary sector to find, reach and convert their target audience into customers. That is where the USP Sanitary Monitor helps.

Gain insight into the size of the total market and for specific product categories and thereby gain insight into the opportunities for your organization. That is where the USP Sanitary Monitor helps.

The entire sanitary market is charted every six months in the USP Sanitary Monitor. USP Marketing Consultancy offers insights into the number of bathrooms that are being sold, the purchasing channels used and the market shares. The Sanitary Monitor also provides insight into the prices paid by consumers and specific information at product level for 13 categories.

This study answers the following questions, among others:

  • How many bathroom renovations are now being done annually?
  • How many bathrooms are sold per year?
  • Which parts go into the bathroom and how many?
  • What is the development compared to previous years?
  • What is the average price of a sold bathroom?
  • What is my market share compared to that of my competitors?
  • How satisfied are customers with my organization?

Detailed insight at product level for:

  • Brand equity development
  • Development of customer satisfaction of the various brands (NPS)
  • Development of market shares of channels (specialist stores, hardware stores, IKEA and online
  • Do consumers prefer brands / channels / types?
  • The USP Sanitary Monitor is a study with need-to-know insights for manufacturers and retailers active in the sanitary sector.

€ 4,500 Single report / € 6,500 Annual subscription

Download the research factsheet

Find out what more about the Bathroom Monitor in the research factsheet 

Bathroom Monitor

The USP Bathroom Monitor provides insights into 13 different categories, ranging from complete bathrooms to taps, showers, toilets, and accessories. Read more details in the factsheet

Clients of the Bathroom Monitor:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Maja Markovic



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Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



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