Media orientation
European painters are slowly becoming more digital in their orientation and media behaviour. As a consequence, digital media is becoming more important. This is especially true for generation X and Y who will, as a consequence of the outflow of the baby boomers, become more important in the decision making process on brands.
That being said, traditional media usage and collecting information at the purchase point, remains the most important information source for painters.
Key research topics:
1. Profile of the professional painter
2. Trend tracking (recurring yearly)
3. Orientation and media usage
4. Brand performance scans (recurring yearly; provided as a separate report file)
The full report is now available for 10,000 Euros.
Learn more before you order:
Contact us
To schedule a free presentation please contact our office.
Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom
Contact our expert:
Zeynep Kutsal
