USP Marketing Consultancy

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Home Improvement Brand Health Check

Why study the health of home improvement brands?

Brand health tracking can measure how your brand is performing on awareness and usage, brand positioning and brand performance. This research will show what aspects of the brand funnel need bolstering, whether the brand position is correctly aligned with brand objectives, and where strengths and weaknesses lie in order to improve brand investment.

In short, benchmarking your brand health index to competitors’ shows areas of excellence and areas for improvement.


The Model

Why is this report interesting for you?

  1. You will know your relative brand health compared to your direct competitors
  2. You will know what aspects to focus on to improve your brand health
  3. You can validate any brand research that you have conducted in the past years

How is this study conducted?

USP will conduct 750 online interviews with homeowners per country. USP has a fixed partnership with a panel provider in Europe who will lend us access to their database. With selection and screening questions, we will select relevant respondents.

Conducting 750 interviews per country means that we will conduct 3,000 interviews in total. In each interview, we will measure the brand health of 6 brands, meaning we will obtain 18,000(!) brand measurements in total.

What categories are included?

  1. Construction Adhesives
  2. Boilers
  3. Ceramics
  4. Flooring
  5. Insulation
  6. Power tools
  7. Retailers
  8. Smart Home products
  9. Taps

€ 2,500 (1 country report) / € 4,500 (2 country report) / € 6,000 (3 country report) / € 7,000 (4 country report)

Download the research factsheet

Find out more about the Home improvement Brand Health Scan in the research factsheet

Home Improvement Brand Health Scan

This report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Maja Markovic


Contact our expert:

Maja Markovic



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