European Mechanical Installation Monitor: Media Orientation and Consumption
Why is media orientation report important?
The corona crisis has a profound impact on our daily lives, but also on the business value chain of the construction and installation industry. There are many area’s that are affected, but one of the key ones would be the orientation and media usage behaviour of installers. A strong trends towards digital orientation and the usage of social media amongst installers was already visible. The new Q4 2020 report of the European Mechanical Installation Monitor, a telephone survey conducted amongst 650 mechanical installers from 6 European countries, researched for example if the corona crisis had impact on this trend and more.
This report provides an update on how the media usage and orientation of installers changed over time and how strong the impact of the corona crisis has been. The full report tackles the full range of possible orientation and media sources, including a trend line (measured every two years).
ABOUT EUROPEAN MECHANICAL INSTALLATION MONITOR
The European Mechanical Installation Monitor provides key information on what activities installers are doing, how they generate themselves, what training needs they have, how digital they are and much more. Information which is vital for a good marketing strategy and essential for internal discussions.
The full report is now available for 2,650 Euros.
Learn more before you order:
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Contact us
To schedule a free presentation please contact our office.
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For more information about our expertise and research on building materials please contact the responsible partner below.
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Contact our expert:
Dirk Hoogenboom
Contact our expert:
Ralitsa Ruseva
