Sustainability

For many years now, sustainability is a key topic for both the B2C and B2B markets in the construction & home improvement industry. However, deliberations are over, as new rules and regulations drive the construction and home improvement market to more sustainability. One of the key conclusions of the Q1 2021 Home Improvement Monitor is that consumers are still very much driven by saving money when it comes to improving the sustainability of their homes. About 27% of European consumers mention this as their number one reason to improve their homes. Protecting the environment (17%) and making their homes more comfortable (14%) are the number 2 and 3 reasons. Subsidies take fourth place, with 8% of the consumers mentioning this as their number 1 reason.

European Home Improvement Monitor Q1: Sustainability

This full report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?

Important features in this report:

  • Insight in 11 countries: Poland, Spain, France, Italy, Netherlands, Denmark, Sweden, Germany, Belgium, Austria and UK 
  • The report is based on 4,399 successful telephone interviews with consumers
  • The results are based on 26,400 consumer interviews annually. 

The full report is now available for 4,000 Euros.

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Contact us

To schedule a free presentation please contact our office.


  • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
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Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

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Contact our expert:

Dirk Hoogenboom

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Reinier Zuydgeest

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