European Home Improvement Monitor: Purchase Channels
Why are purchase channels important?
During the corona years, and even in the years before, the market share of DIY stores were under pressure. However, according to the latest Q2 2022 report of the European home improvement monitor on purchase channels, the DIY stores are in the lift again.
Not only are DIY stores regaining market share with their ‘usual ‘operations, but the investments made in e-commerce are clearly paying off as well. Consumers frequently name DIY stores as the number one top of mind choice for online purchases of home improvement products.
Key research questions:
- What websites come to mind first when thinking about online purchasing of home improvement products?
- What website would be the second choice when thinking about online purchasing of home improvement products?
- Have any online purchases of home improvement products been made in the last 12 months, and if yes, where?
- Have you purchased any products online via Amazon or via the national number 1 retailer in the past 12 months?
- How frequently are consumers using customer reviews or ratings and how strong is the influence of these customer reviews and ratings?
ABOUT THE EUROPEAN HOME IMPROVEMENT MONITOR
Detailed analysis of the European home improvement market, covering key trends, consumer behavior, and market dynamics.This report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?
The full report is now available for 3,150 Euros.
Learn more before you order:
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Contact us
To schedule a free presentation please contact our office.
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For more information about this or any other research please contact the responsible partner below.
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Contact our expert:
Dirk Hoogenboom
Contact our expert:
Maja Markovic
