DIY vs, DIFM
European consumers conducted more home improvement jobs throughout the corona crisis than ever before. The increase in available time and money were the main drivers behind this growth. We also registered a rise in the share of DIY at the cost of DIFM. But what is the current situation, with the corona crisis seemingly finally fading away?
This and much more can be found in the full report.
Key questions answered in this report:
• Expectation of hiring professionals for home improvement jobs in the coming 2 years
• Reasons to hire a professional for your home improvement jobs more often in the next two years
• Reasons to expect doing home improvement jobs yourself more often in the next two years
• The type of home improvement projects consumers expect to do within the next 12 months
• The sustainability improvements consumers expect to apply within the next 12 months
• Expectations for 2022, do they expect the number of home improvement jobs to be more, the same or fewer than in 2021?
- Short video about the report:
The full report is now available for 3,000 Euros.
Learn more before you order:
Contact us
To schedule a free presentation please contact our office.
Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
Contact us
For more information about this or any other research please contact the responsible partner below.
We look forward to helping you.
Contact our expert:
Dirk Hoogenboom

Contact our expert:
Reinier Zuydgeest
