Branding 2021

Branding is a very important tool in the marketeers toolbox, even more so for the home improvement market. In this market, product competition is very high and product differentiation is difficult. Furthermore, private labels are commonplace in the home improvement market, which further emphasis the need for a good brand strategy. A more differentiated and diffuse customer journey is also another key driver for an increased attention to branding and brand awareness/image.

Q3 European Home Improvement Monitor: Branding

This is why, every year in the Q3 2019 Home Improvement Monitor Report, USP conducts a branding research. In this edition we focus on the brand awareness and image of home improvement product brands from the perspective of the consumer. We also investigated how the consumers rank and rate the European DIY retail chains. Furthermore, we look into the attitude of consumers towards private labels.

          The full report is now available for 3,000 Euros.

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            name@company.com
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            06-12345678
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          • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
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            naam@bedrijf.nl

          • Klik op 'Verzenden' om uw gegevens te versturen en de artikelbundel te ontvangen.

          Contact us

          To schedule a free presentation please contact our office.


          • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
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          •  *
            naam@bedrijf.nl

          • Klik op 'Verzenden' om uw gegevens te versturen en de artikelbundel te ontvangen.

          Clients we have worked for:

          The structured approach helped achieving our goals

          “Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

          Jean-Philippe Vacher, CCB

          Director Marketing & Strategy, Compagnie des Ciments Belges

          USP is willing to ‘Go the extra mile’ to help us succeed

          “Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

          Vickie Lents

          Vice-President, Marketing Entrematic

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          For more information about this or any other research please contact the responsible partner below.
          We look forward to helping you.

          Contact our expert:

          Dirk Hoogenboom

          Contact our expert:

          Reinier Zuydgeest

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