Logo USP Marketing Consulting

Branding 2021

Branding is a very important tool in the marketeers toolbox, even more so for the home improvement market. In this market, product competition is very high and product differentiation is difficult. Furthermore, private labels are commonplace in the home improvement market, which further emphasis the need for a good brand strategy. A more differentiated and diffuse customer journey is also another key driver for an increased attention to branding and brand awareness/image.

Q3 European Home Improvement Monitor: Branding

This is why, every year in the Q3 2019 Home Improvement Monitor Report, USP conducts a branding research. In this edition we focus on the brand awareness and image of home improvement product brands from the perspective of the consumer. We also investigated how the consumers rank and rate the European DIY retail chains. Furthermore, we look into the attitude of consumers towards private labels.

          The full report is now available for 3,000 Euros.

          • Company Details:
          •  *
          •  *
          •  *
          • Personal Details:
          •  *
          •  *
          •  *
          •  *

          Learn more before you order:

          Contact us

          To schedule a free presentation please contact our office.

          •  *
          •  *
          •  *
          •  *

          Contact us

          To schedule a free presentation please contact our office.

          •  *
          •  *
          •  *
          •  *

          Clients we have worked for:

          The structured approach helped achieving our goals

          “Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

          Jean-Philippe Vacher, CCB

          Director Marketing & Strategy, Compagnie des Ciments Belges

          USP is willing to ‘Go the extra mile’ to help us succeed

          “Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

          Vickie Lents

          Vice-President, Marketing Entrematic

          Contact us

          For more information about this or any other research please contact the responsible partner below.
          We look forward to helping you.

          Contact our expert:

          Dirk Hoogenboom

          Contact our expert:

          Reinier Zuydgeest


          Customer satisfaction

          How to increase your turnover through customer satisfaction?


          The more distinct your brand is, the more valuable it will become.

          Customer journey

          A customer journey is a customer's personal experience with your company.

          Product development

          Provide your product development and design team with end-user insights

          Market exploration

          Gain the insights you need to be successful in new and potential markets


          Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


          Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

          Market size

          Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

          Driver analysis

          Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



          ​Read our articles based on the insights from our Market Reports. 

          Case Studies

          Market Research Case Studies and industry experience can bring background and thought to any research project.

          Market reports

          The following researches are available covering various markets.

          About us

          About what we do, our organization and our people.

          About USP

          What we do, in words and numbers.

          Our team

          The people who make USP.

          Our vacancies

          We have different challenging roles.