Construction outlook and Media orientation

Right now, there is more need for quality market information than ever before. The uncertainty is also clearly felt in the construction sector, but effective policy is not made from gut instincts.Based on hard data and thorough market research, our Q1 report of the European Architectural Barometer provides insights into European building volumes for the coming year for the UK, Germany, France, Spain, Italy, the Netherlands, Belgium, and Poland.

Prediction of the development of construction volumes: what is the status of the European construction sector and what is coming at us?

In recent years, construction volume forecasts in the sector have generally been positive across Europe. In the current period, a degree of uncertainty has crept into the sector. Additionally, many countries had strict lockdown regulations that in many cases also affected the construction sector. That is why it is important to know how the coming year will play out. The Q1 report provides insight into the predictions of construction volumes for 2020 in all eight countries.

Through which channels can you best reach the architect?

In times of uncertainty, marketing and communication budgets are under pressure. In that case, it is crucial to understand how architects communicate. Choosing the right channels leads to the right use of the available budget and ultimately yielding maximum results.

Key features in this report:

  • Predictions of construction volume in the 8 main European construction industries (Spain, Italy, France, Belgium, the Netherlands, Germany, Poland, and the United Kingdom).
  • Insights into the media use of architects in 8 countries.
  • We present results at the European and the national level.
  • The report is based on sound quantitative market research.

The full report is now available for 1,750 Euro.

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Contact us

To schedule a free presentation please contact our office.


  • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
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Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Ingrid Kovacic

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