Building Information Modeling

The construction industry is a very conservative market segment, where changes are more an evolution instead of a revolution. That being said, there are key trends that are transforming, or have the potential to transform, the industry. A prime example would be digitalisation, or more specifically, Building Information Modelling.

For many years now, we have been closely monitoring the development of BIM adoption amongst architects. It’s clear that BIM has evolved from a novelty to a license to operate for certain market segments. Looking at the BIM adoption and usage of European architects, it’s has been continuously increasing. In our latest report of the European architectural barometer, the Q2 2021 BIM report, we report that 44% percent of European architects are now BIM users.

The Q2 2021 BIM report of the European architectural barometer, a quarterly survey by phone in 8 European countries based on 1,000 successful interviews with architects, provides key insights on the development and usage of BIM over time, the expected future usage, product specification in BIM, platforms and software used and much more. In short, this report will provide need-to-know information for your BIM strategy.

The full report is now available for 1,750 Euro.

  • Company Details:
  •  *
  •  *
  •  *
  • Personal Details:
  •  *
  •  *
  •  *
  •  *

Learn more before you order:

Contact us

To schedule a free presentation please contact our office.

  •  *
  •  *
  •  *
  •  *

Contact us

To schedule a free presentation please contact our office.

  •  *
  •  *
  •  *
  •  *

Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Ingrid Kovacic


Customer satisfaction

How to increase your turnover through customer satisfaction?


The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.