Branding is an integral part of the marketing strategy for any company, it’s especially important in the construction industry due to the many stakeholders involved in the decision making process. USP marketing consultancy conducts many dedicated brand researches for our clients, but these researches tend to be rather time and budget consuming and thus typically not conducted every year.
Therefore, we decided to conduct a short brand health check scan in the European architectural barometer. This report (Q3 2020), based on 900 telephone interviews with European architects, provides key insights on the brand position of manufacturers supplying the construction & installation industry.
In the full report the results are shown on a European level as well as individual country level. The 8 countries that this report covers are: Spain, Italy, France, Belgium, the Netherlands, Germany, Poland and the UK. The full report also includes our future building volumes predictions for 2020 and 2021.
The full report is now available including the brand health scan and the future building volumes predictions for the 8 countries mentioned above.