Brand Health Scan

Branding is an integral part of the marketing strategy for any company, it’s especially important in the construction industry due to the many stakeholders involved in the decision making process. USP marketing consultancy conducts many dedicated brand researches for our clients, but these researches tend to be rather time and budget consuming and thus typically not conducted every year.

Therefore, we decided to conduct a short brand health check scan in the European architectural barometer. This report (Q3 2020), based on 900 telephone interviews with European architects, provides key insights on the brand position of manufacturers supplying the construction & installation industry.

In the full report the results are shown on a European level as well as individual country level. The 8 countries that this report covers are: Spain, Italy, France, Belgium, the Netherlands, Germany, Poland and the UK.  The full report also includes our future building volumes predictions for 2020 and 2021.  

The full report is now available including the brand health scan and the future building volumes predictions for the 8 countries mentioned above. 

The full report is now available for 1,750 Euro.

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  • Company Details:
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  • Personal Details:
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    name@company.com
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    06-12345678
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Learn more before you order:

Contact us

To schedule a free presentation please contact our office.


  • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
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    naam@bedrijf.nl

  • Klik op 'Verzenden' om uw gegevens te versturen en de artikelbundel te ontvangen.

Contact us

To schedule a free presentation please contact our office.

  •  *

  • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
  •  *
  •  *
  •  *
    naam@bedrijf.nl

  • Klik op 'Verzenden' om uw gegevens te versturen en de artikelbundel te ontvangen.

Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Ingrid Kovacic

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

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Case Studies

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