The role of contractors in the construction decision-making unit

The construction market is a complex market with an even more complex decision making process. Unlike with for example fast moving consumer goods, in the construction industry there are many actors involved in the decision making for materials and/or brands at any given time. Recently, we tried to uncover this complex web of decision making processes from the perspective of the installers and the architects. So in this Contractor Monitor we did the same for the general contractor/builder in Europe, especially because in some European countries they are gaining influence on the building process and decision making. 

The full report is now available at a reduced cost. Normally the report costs 9,000 Euro, we would like to introduce this research to you at a discounted price of 6,000 Euro for new clients. 

The full report is now available for 6,000 Euros.

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To schedule a free presentation please contact our office.

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Contact us

To schedule a free presentation please contact our office.

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  • +44612345678
  • 012-3456789
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    companyname@domain.com
  • 1111AA
  • 1111AA

Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Neem contact op met onze expert:

Dirk Hoogenboom

Contact our expert:

Eline Brussee

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