Media Orientation
Media usage of European general builders
In recent years, the position and influence of the general builders on the building process in several European countries has increased. This is due to various factors like BIM, prefab and the changing role of the architect. We see that many of our clients have an increased focus on the general builders. As the construction industry slowly changes, more emphasis is on pull marketing and understanding the end users better (in this case the general builders/main contractors). This is becoming more important due to the fact that manufacturers can no longer solely rely on the building merchant to push and promote new products and innovations. Furthermore, the amount of information and the ways of getting this has increased drastically over the last decade for the general builders. Understanding how to reach them effectively via marcom strategies is vital.
European Contractor Monitor H2 2019
This is why USP Marketing Consultancy started with a new multi-client research called the European contractors monitor. Twice a year we publish a report based on 1.101 successful interviews with general builders in 8 countries.
What can you expect from this report?
The full report covers all the different media sources used by the builders in general and their relative importance. This ranges from social media to trade fairs and much more. The report covers all 8 countries individually and gives an overview of the main differences between the countries. All in all, a perfect tool to further increase the effectiveness of your marcom.
The full report is now available for 9,000 Euros.
Learn more before you order:
Contact us
To schedule a free presentation please contact our office.
Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Neem contact op met onze expert:
Dirk Hoogenboom
Contact our expert: