Media Orientation

Media usage of European general builders

In recent years, the position and influence of the general builders on the building process in several European countries has increased. This is due to various factors like BIM, prefab and the changing role of the architect. We see that many of our clients have an increased focus on the general builders. As the construction industry slowly changes, more emphasis is on pull marketing and understanding the end users better (in this case the general builders/main contractors). This is becoming more important due to the fact that manufacturers can no longer solely rely on the building merchant to push and promote new products and innovations. Furthermore, the amount of information and the ways of getting this has increased drastically over the last decade for the general builders. Understanding how to reach them effectively via marcom strategies is vital.

European Contractor Monitor H2 2019

This is why USP Marketing Consultancy started with a new multi-client research called the European contractors monitor. Twice a year we publish a report based on 1.101 successful interviews with general builders in 8 countries.

What can you expect from this report?

The full report covers all the different media sources used by the builders in general and their relative importance. This ranges from social media to trade fairs and much more. The report covers all 8 countries individually and gives an overview of the main differences between the countries. All in all, a perfect tool to further increase the effectiveness of your marcom.

The full report is now available for 9,000 Euros.

  •  
  • Company Details:
  •  *
  •  *
  •  *
  •  
  • Personal Details:
  •  *
  •  *
  •  *
    name@company.com
  •  *
  •  *
    06-12345678
  •  *

Learn more before you order:

Contact us

To schedule a free presentation please contact our office.

  •  *

  • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
  •  *
  •  *
  •  *
    naam@bedrijf.nl

  • Klik op 'Verzenden' om uw gegevens te versturen en de artikelbundel te ontvangen.

Contact us

To schedule a free presentation please contact our office.


  • Om de artikelenbundel ‘Verhuurbaarheid van woningen en strategieën om leegstand te voorkomen’ te ontvangen, willen wij u vragen om uw naam, bedrijfsnaam en e-mailadres in te vullen.
  •  *
  •  *
  •  *
    naam@bedrijf.nl
  •  *

  • Klik op 'Verzenden' om uw gegevens te versturen en de artikelbundel te ontvangen.

Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Eline Brussee

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.