Contractor Monitor: Media Orientation

What is this report?

To get a picture of the economic situation in the construction market among contractors on a European scale and to get insights on the type of media channels that are being used, and for what purpose by the contractors. This research is done bi-annually, with registered contractors divided over the 8 major European markets.

ABOUT CONTRACTOR MONITOR

The Contractor Monitor report is a comprehensive study that provides insights into the construction market among contractors in Europe. It offers a detailed analysis of the economic situation, including market developments and trends. One of the main goals of this research is to give construction product manufacturers a good understanding of the European contractor (who is the contractor, what do they do and how do they behave) and of the main trends in the construction market.

Why do you need this report?

This report provides valuable insights into the economic situation and market trends among contractors in the major European markets. The Contractor Monitor report provides a good understanding of the European contractor, including their behaviour and main trends in the construction market. This information can be invaluable for construction product manufacturers, as it can help them to develop products that meet the needs and preferences of European contractors. Overall, the Contractor Monitor report is an essential resource for businesses that want to make informed decisions about their strategy, marketing, and product development in the European construction industry.

How is this research conducted?

• Total of 957 Phone interviews​
• Countries covered in the report:​ The United Kingdom, Germany, France, Poland, Spain, Italy, Belgium and the Netherlands.
• Mid-sized (5 to 15 employees) and large (more than 15 employees) building contractors who are active both in residential and non-residential segments are interviewed. Most interviews are conducted with owners/ directors or with purchasers of these companies.
• Phone surveys are the best approach for obtaining a sufficient sample in order to provide insights that can be relied upon. These phone calls are made by fixed fieldwork partners, located in the respective countries.
• Results in each country are monitored by the USP project team throughout the fieldwork period. We implement our extensive experience in order to make sure the answers are of high quality and provide the insights that meet the goal of the project.

What is included in the report?​

• Turnover and order book developments of contractors​
• Expectations of the effect of COVID-19 on the 2022 turnover of contractors​
• Project segmentation of contractors (residential, non-residential, new-build, renovation)​
• Usage and orientation of media channels ​
• Usage and development media usage in Europe​
• Traditional vs. digital media usage​
• Development and comparison of media usage in 2019 in Europe​
• Traditional vs digital media usage​
• Generation X vs. Baby boomers​

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