Sustainability is a hot topic in general and a hugely influential trend in building construction, which is very understandable. The construction sector uses substantial shares of resources, produces substantial shares of waste and buildings contribute a major share of...
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What is going on in the construction, installation and home improvement sectors?
BlogCOMPANY SIZE MATTERS FOR INSTALLERS’ PURCHASING BEHAVIOUR
Knowing where electrical installers buy their installation products is essential for manufacturers and brands active in the installation market. Attention to detail is vital here, as became clear in a previous article in which we discussed installers’ usage of pure...
MAJORITY OF ARCHITECTS ARE AWARE OF THE EUROPEAN GREEN DEAL
Just over two years ago, in December 2019, the European Commission presented the European Green Deal. This set of policies is built around the aim to reduce emission of greenhouse gasses by 55% by 2030, and to achieve climate neutrality in the EU by 2050. As...
PURE ONLINE SHOPS USED BY MANY INSTALLERS, BUT NOT FOR MUCH
In a previous article, we connected digitalisation in the construction and installation sectors with increasing BIM usage among electrical installers. The trend of digitalisation does not only manifest itself in the changing construction process, however. It...
CONTRACTORS’ VIEWS ON PHYSICAL VS VIRTUAL TRADE FAIRS
The start of a new year is an excellent moment for contractors to plan what trade fairs they will visit in the months to come. At the start of 2022, however, as Omicron still surges the world, it seems hard to make any solid plans. For two years now, the pandemic has been plaguing traditional physical trade fairs, often denying manufacturers of construction materials the opportunity to showcase their solutions.
During the hardest lockdowns, virtual trade shows were set up as an alternative. The construction sector is a rather traditional one, however, and contractors usually prove that claim, but given the pressure of the pandemic, the choice for the traditional is not always present.
All the more reason to gather contractors’ opinions on physical versus virtual trade fairs during and after the pandemic. That is what we asked 950 European contractors for the Q4 2021 report of USP Marketing Consultancy’s Contractor monitor, which focuses on media orientation.
SHOPPING EXPERIENCE MOST INFLUENTIAL FOR DIY STORES’ IMAGE
Brand image research is an excellent tool to see how a brand is doing in a certain market sector. That does not only count for brands of home improvement products, but also for the stores in which those products are sold. That is why we regularly measure consumers’...
WHAT WILL PREFAB BE USED FOR AND MADE OF IN THE FUTURE?
Usage of prefabricated elements in construction has grown significantly over the past decade or so. According to architects, who are excellent indicators of future developments due to their large and early role in the construction process, the usage of prefab...
EUROPEAN ARCHITECTS SEE A WIDE VARIETY OF ADVANTAGES OF PREFAB
Over the years, we have seen the use of prefabricated elements in construction projects of European architects grow steadily. As we discussed in a previous article, European architects expect that growth to continue in the coming years, albeit not everywhere at...
WHAT PRODUCTS DO EUROPEAN ELECTRICAL INSTALLERS USE BIM FOR?
BIM is playing an increasingly important role in construction, and its usage is growing among various construction professionals. However, as we saw in a previous article, the rate at which BIM is being picked up by European electrical installers majorly differs...
MAJOR DIFFERENCES IN ELECTRICAL INSTALLERS’ AWARENESS AND USAGE OF BIM IN EUROPE
Over the past decade or so, BIM has played an increasingly important role in the digitalisation trend in the construction sector. That is why we have continually researched BIM usage among all sorts of construction professionals. We have followed the growing...
PURE ONLINE PURCHASE CHANNEL USED BY MORE EUROPEAN HVAC INSTALLERS
The construction market at large is often somewhat more traditional and changes at a slower pace than for instance the FMCG market. That difference in pace is shown when looking at purchase channels, for instance. The impact of the pandemic we have all just witnessed...
ONLINE ORIENTATION FOR HOME IMPROVEMENT PRODUCTS DIFFERS PER COUNTRY AND PRODUCT GROUP
Consumers often start their orientation for home improvement products online. In fact, online orientation has become so normal that consumers find it useful for every product category regardless of whether they prefer to buy offline or online. That means...
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Dirk Hoogenboom
