HOME IMPROVEMENT REMAINS POPULAR IN EUROPE

During the pandemic, home improvement has been more popular than ever. The big question is: is this going to last? According to our research that is held on a monthly base among consumers in 11 European countries, the consumers will continue to do more home improvement jobs than before the start of the pandemic. The boost in DIY is therefore expected to last for at least three months more.
European Home Improvement Monitor measurement August – USP Marketing Consultancy

Europeans still planning to do more home improvement

During the past few months, European consumers have been spending more time at home. For about 20% of the households this resulted in doing more home improvement jobs than usual. This reflects in the positive turnover developments for DIY stores throughout Europe; in some countries even more than 30% growth. In our research we asked consumers if they are expecting to do more home improvement jobs in their houses than usual in the coming three months. On average, in 11 European countries, 17% of the households say they do, although another 15% is planning to do less. The most positive expectations have been measured in Austria, Belgium, Denmark  and Germany.

Consumers feel less comfortable to visit a DIY store compared to July

While in some regions the number of COVID-19 cases is increasing again, the fear of visiting DIY stores is slightly increasing as well. Nevertheless, the majority still feels comfortable doing so. Of the European consumers, 58% feels comfortable to visit a DIY store compared to 61% last month. When we zoom in on country level, we see that Belgium, Netherlands and Spain are feeling somewhat less comfortable to visit a DIY store in August than they did in July.

The European Home Improvement Monitor latest report focuses on purchase channels and the role of online stores. The study is held on a monthly base in 11 EU countries and surveying 26,400 consumers online per year.

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.