USP Marketing Consultancy
a
M

Browse Market Reports:

EUROPEAN HVAC INSTALLERS DID MORE ONLINE TRAINING IN 2020, BUT STILL PREFER FACE-TO-FACE TRAINING

One of the key outcomes, already theorized but now confirmed, is the fact that the vast majority of European installers have been following more online training. This is partly due to necessity and the increased availability of online training. For example, in Germany 9 out of 10 installers participated in more online training than before the corona crisis. And 60% expects to participate in even more online training in the future.

European Mechanical Installation Monitor Q1 2021 – USP Marketing Consultancy

Face-to-face training favorite

That being said, there is also a counter-movement, as the vast majority of installers still prefer to have face-to-face training. In Germany, only 10% of the installers prefer online training over face-to-face training, in the other countries this is even lower. The is clearly a yearning towards physical contact and face-to-face training, even though participation in online training is at an all-time high.

One other thing to consider is the fact that not all types of training can be conducted (or are not preferred to be) online. Topics like new laws & regulations and trends are more suited to online training than for example installation training.

One thing almost all installers agree on is that the manufacturer is the most important source for training.

Back to normal?

One of the key questions that remain is what will happen after the corona pandemic truly ended. Will the share of online training remain on a high level or perhaps even continue to grow? Or will installers revert to their old ways and upon their preference for F2F training?

It’s still difficult to say. On the one hand, installers have more experience with online training and will utilize this type of training more often. On the other hand, the data clearly suggest that installers will also revert to more F2F training as soon as this is possible. Now you would think that both scenarios cannot happen simultaneously, but I think this is exactly what will happen. The key difference is that installers will be more selective in the types of training they will follow F2F and online. Furthermore, the need for training will only increase (more complex products, laws & regulations, digitalization, and so on). Utilizing both online training and F2F will be necessary to accommodate this.

In the new full Q1 2021 report of the European Mechanical Installation Monitor, we cover the full scope of training needs of installers. 

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.