{"id":8374,"date":"2021-01-06T14:55:19","date_gmt":"2021-01-06T14:55:19","guid":{"rendered":"https:\/\/www.usp-research.com\/de\/insights\/unkategorisiert\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/"},"modified":"2026-08-03T12:02:21","modified_gmt":"2026-08-03T12:02:21","slug":"sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low","status":"publish","type":"post","link":"https:\/\/www.usp-research.com\/de\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/","title":{"rendered":"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261],"tags":[234,235],"class_list":["post-8374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-de","tag-architects-de","tag-sustainability-de","sector-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering<\/title>\n<meta name=\"description\" content=\"Entdecken Sie unsere Erkenntnisse zum Thema Nachhaltigkeit, mit denen wir die Kluft zwischen Bewusstsein und Investitionen \u00fcberbr\u00fccken. Beteiligen Sie sich noch heute an der Diskussion \u00fcber die Gestaltung einer gr\u00fcneren Zukunft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie unsere Erkenntnisse zum Thema Nachhaltigkeit, mit denen wir die Kluft zwischen Bewusstsein und Investitionen \u00fcberbr\u00fccken. Beteiligen Sie sich noch heute an der Diskussion \u00fcber die Gestaltung einer gr\u00fcneren Zukunft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/\" \/>\n<meta property=\"og:site_name\" content=\"Usp\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T14:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T12:02:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.usp-research.com\/wp-content\/uploads\/2023\/12\/green-house.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dirk Hoogenboom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dirk Hoogenboom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/\"},\"author\":{\"name\":\"Dirk Hoogenboom\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/person\\\/e44bf0333cffb14428c13426ad388c37\"},\"headline\":\"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering\",\"datePublished\":\"2021-01-06T14:55:19+00:00\",\"dateModified\":\"2026-08-03T12:02:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/\"},\"wordCount\":14,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/green-house.png\",\"keywords\":[\"Architekten\",\"sustainability\"],\"articleSection\":[\"Blogs\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/\",\"name\":\"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/green-house.png\",\"datePublished\":\"2021-01-06T14:55:19+00:00\",\"dateModified\":\"2026-08-03T12:02:21+00:00\",\"description\":\"Entdecken Sie unsere Erkenntnisse zum Thema Nachhaltigkeit, mit denen wir die Kluft zwischen Bewusstsein und Investitionen \u00fcberbr\u00fccken. Beteiligen Sie sich noch heute an der Diskussion \u00fcber die Gestaltung einer gr\u00fcneren Zukunft.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/green-house.png\",\"contentUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/green-house.png\",\"width\":1366,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-de\\\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.usp-research.com\\\/de\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#website\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/\",\"name\":\"Usp\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.usp-research.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\",\"name\":\"USP Marketing Consultancy\",\"alternateName\":\"USP Research\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/usp-marketing-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/usp-marketing-logo.png\",\"width\":600,\"height\":315,\"caption\":\"USP Marketing Consultancy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usp-marketing-consultancy\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@marketingconsultancy\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/person\\\/e44bf0333cffb14428c13426ad388c37\",\"name\":\"Dirk Hoogenboom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498f4d74404595c266199f86c63dfd2e1292b46f2c7bb5d55d76ac3933e46e49?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498f4d74404595c266199f86c63dfd2e1292b46f2c7bb5d55d76ac3933e46e49?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498f4d74404595c266199f86c63dfd2e1292b46f2c7bb5d55d76ac3933e46e49?s=96&d=mm&r=g\",\"caption\":\"Dirk Hoogenboom\"},\"url\":\"https:\\\/\\\/www.usp-research.com\\\/de\\\/author\\\/dirk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering","description":"Entdecken Sie unsere Erkenntnisse zum Thema Nachhaltigkeit, mit denen wir die Kluft zwischen Bewusstsein und Investitionen \u00fcberbr\u00fccken. Beteiligen Sie sich noch heute an der Diskussion \u00fcber die Gestaltung einer gr\u00fcneren Zukunft.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering","og_description":"Entdecken Sie unsere Erkenntnisse zum Thema Nachhaltigkeit, mit denen wir die Kluft zwischen Bewusstsein und Investitionen \u00fcberbr\u00fccken. Beteiligen Sie sich noch heute an der Diskussion \u00fcber die Gestaltung einer gr\u00fcneren Zukunft.","og_url":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/","og_site_name":"Usp","article_published_time":"2021-01-06T14:55:19+00:00","article_modified_time":"2026-08-03T12:02:21+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2023\/12\/green-house.png","type":"image\/png"}],"author":"Dirk Hoogenboom","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Dirk Hoogenboom","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#article","isPartOf":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/"},"author":{"name":"Dirk Hoogenboom","@id":"https:\/\/www.usp-research.com\/#\/schema\/person\/e44bf0333cffb14428c13426ad388c37"},"headline":"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering","datePublished":"2021-01-06T14:55:19+00:00","dateModified":"2026-08-03T12:02:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/"},"wordCount":14,"commentCount":0,"publisher":{"@id":"https:\/\/www.usp-research.com\/#organization"},"image":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#primaryimage"},"thumbnailUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2023\/12\/green-house.png","keywords":["Architekten","sustainability"],"articleSection":["Blogs"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/","url":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/","name":"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering","isPartOf":{"@id":"https:\/\/www.usp-research.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#primaryimage"},"image":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#primaryimage"},"thumbnailUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2023\/12\/green-house.png","datePublished":"2021-01-06T14:55:19+00:00","dateModified":"2026-08-03T12:02:21+00:00","description":"Entdecken Sie unsere Erkenntnisse zum Thema Nachhaltigkeit, mit denen wir die Kluft zwischen Bewusstsein und Investitionen \u00fcberbr\u00fccken. Beteiligen Sie sich noch heute an der Diskussion \u00fcber die Gestaltung einer gr\u00fcneren Zukunft.","breadcrumb":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#primaryimage","url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2023\/12\/green-house.png","contentUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2023\/12\/green-house.png","width":1366,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/www.usp-research.com\/insights\/blogs-de\/sustainability-remains-a-topical-theme-but-willingness-to-invest-remains-low\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.usp-research.com\/de\/home\/"},{"@type":"ListItem","position":2,"name":"Nachhaltigkeit ist nach wie vor ein aktuelles Thema, doch die Investitionsbereitschaft ist weiterhin gering"}]},{"@type":"WebSite","@id":"https:\/\/www.usp-research.com\/#website","url":"https:\/\/www.usp-research.com\/","name":"Usp","description":"","publisher":{"@id":"https:\/\/www.usp-research.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.usp-research.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.usp-research.com\/#organization","name":"USP Marketing Consultancy","alternateName":"USP Research","url":"https:\/\/www.usp-research.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.usp-research.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/usp-marketing-logo.png","contentUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/usp-marketing-logo.png","width":600,"height":315,"caption":"USP Marketing Consultancy"},"image":{"@id":"https:\/\/www.usp-research.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/usp-marketing-consultancy\/","https:\/\/www.youtube.com\/@marketingconsultancy"]},{"@type":"Person","@id":"https:\/\/www.usp-research.com\/#\/schema\/person\/e44bf0333cffb14428c13426ad388c37","name":"Dirk Hoogenboom","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/498f4d74404595c266199f86c63dfd2e1292b46f2c7bb5d55d76ac3933e46e49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/498f4d74404595c266199f86c63dfd2e1292b46f2c7bb5d55d76ac3933e46e49?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/498f4d74404595c266199f86c63dfd2e1292b46f2c7bb5d55d76ac3933e46e49?s=96&d=mm&r=g","caption":"Dirk Hoogenboom"},"url":"https:\/\/www.usp-research.com\/de\/author\/dirk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/posts\/8374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/comments?post=8374"}],"version-history":[{"count":3,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/posts\/8374\/revisions"}],"predecessor-version":[{"id":17899,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/posts\/8374\/revisions\/17899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/media\/8375"}],"wp:attachment":[{"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/media?parent=8374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/categories?post=8374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usp-research.com\/de\/wp-json\/wp\/v2\/tags?post=8374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}