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Growing usage of social media channels for professional purposes by plumbers and hvac installers

In the last years, installers and plumbers slowly but surely made the shift from printed sources of information to digital ones. While it was clear for everybody that internet and websites are of great importance for the installers, manufacturers were also eager to know whether social media channels should be included in their communication and marketing campaigns for this target group. As a part of the European Mechanical Installation Monitor, in Q4 2020, we focused on investigating the media orientation and usage among plumbers and HVAC installers in Europe, and the usage of social media was one of the topics.

The construction industry benefits from broader economic recovery

The construction industry benefits from broader economic recovery

Turnover in the construction sector in January 2021 is higher than the turnover in January 2020. This is shown by the January edition of the BouwMonitor, a monthly survey of 1000 parties in construction. The theme for this edition is safety. The economic recovery leads to fewer cancelled projects by principals, including owners of offices. This is reflected in the value of the real estate portfolio: 44% of investors say their portfolio has increased in value. The value of offices and retail is less negative than in previous months. The positive turnover and order book development among investors, consultants and architects also indicates a marked increase in projects.


Rotterdam, March 14, 2019 – With a growing market for prefab solutions, even though the market is still in its earliest stages, the question whether contractors will make or buy prefab solutions becomes more valid. The majority of the contractors in Europe will buy these prefab solutions from manufacturers, although a fair share is also thinking of finding local partner(ship)s. This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consultancy. In this research, 1,000 contractors with at least 5 employees were asked about their attitude towards and usage of prefab in eight countries.

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