Whether through top-down pressure like the European Green Deal, or bottom-up demand from clients, the demand for sustainable buildings European architects encounter in their projects is ever growing. The construction process of buildings involves many different...
Latest news
What is going on in the construction, installation and home improvement sectors?
Sustainability and CircularityGerman and French installers promote sustainability the most, but have fewest sustainability projects
Sustainability is a major topic in building construction and a trend that has significant influence on the installation sector. As we saw in a previous article, electrical installers are kept busy installing sustainable solutions like energy-saving LED lighting or...
Lighting leads in sustainability projects of installers
For manufacturers and brands of sustainable installation products, knowing the role sustainability plays in electrical installation projects in the areas they operate in is essential. In the seven countries in which we constantly monitor electrical installation...
Architects link circularity mainly to material aspects
European architects are more aware of and involved in sustainable construction than in circular construction, as we saw in a previous article. Still, 75% of architects from the eight countries involved in the quarterly European Architectural Barometer are aware of...
European architects are actively involved more in sustainability than in circularity
Buildings and building construction are major contributors to annual emissions of greenhouse gasses. Also, the construction sector is known to use vast amounts of resources and produce a lot of waste. Therefore, it is no surprise that sustainability and circularity...
Major differences in the level of sustainability in projects of electrical installers
Buildings and building construction are major contributors to annual CO2 emissions. That is why sustainability is a hot topic in the construction and especially in the installation sector. One way to make buildings more climate-neutral is to kit them out with more...
WHO WANTS SUSTAINABILITY?
In a previous article we saw that in Europe, sustainability is taken into account in 44% of HVAC installation projects on average, regardless whether it concerns projects in the residential or non-residential sector. Looking at specific countries, that share...
Who are the most sustainable installers?
Sustainability is a hot topic in the European installation sector, but its temperature varies from country to country. As we saw in an earlier article, HVAC installers from Poland and the Netherlands report that sustainability is taken into account in more than half...
SUSTAINABILITY PLAYS THE LARGEST ROLE IN DUTCH AND POLISH INSTALLATION PROJECTS
Sustainability is a hot topic in general and a hugely influential trend in building construction, which is very understandable. The construction sector uses substantial shares of resources, produces substantial shares of waste and buildings contribute a major share of...
MAJORITY OF ARCHITECTS ARE AWARE OF THE EUROPEAN GREEN DEAL
Just over two years ago, in December 2019, the European Commission presented the European Green Deal. This set of policies is built around the aim to reduce emission of greenhouse gasses by 55% by 2030, and to achieve climate neutrality in the EU by 2050. As...
KNOW YOUR PAINTER: THE MAJORITY OF PAINTERS CARE ABOUT SUSTAINABILITY
Ask painters whether they are eager to innovate their way of working, and the majority will say no. Most painters like the way they work just fine, making them rather conservative. They are opposed by a small minority who are very eager to innovate. Those innovators will most probably be open to novelties like sustainability and sustainable products, and the conservatives not so much, right? The danger of such a dualistic basis of segmentation of painters is overgeneralisation of one or both sides, creating a blind spot resulting in missed opportunities and turnover. To prevent this, we have to realise there are more than just two types of painters, as has become apparent in USP Marketing Consultancy’s 2021 Painter Insight Monitor which focused on segmentation. We interviewed 2250 painters from ten European countries on topics like innovation, efficiency, digital behaviour and sustainability, as well as on their demographics and firmographics, resulting in a more realistic segmentation of the European painters.
THE SWAY OF SUSTAINABILITY WHEN CHOOSING A DIY STORE
Whether to save the planet or to save money, consumers of this day and age are ever more conscious and caring about sustainability, and the European home improvement market is no exception. Brands and retailers have been answering the call by offering an increasing array of sustainable solutions, and are constantly communicating such efforts because the sustainability image is good marketing. But is sustainability important enough to sway consumers’ decisions, for instance when deciding where to buy the supplies they need for their next DIY job? To find out, we focused the Q1 2021 report of the European Home Improvement Monitor (the report will be available shortly) on sustainability, and asked 6,600 European consumers from 11 countries how important they find sustainability aspects when deciding on DIY products, brands and retailers.
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom
