The process of designing and constructing a new building can be rather complex due to the number of different parties involved. The architect used to be the most important decision-maker throughout that process, especially regarding material choice. However, the...
For many years now, USP Marketing Consultancy (a dedicated market research agency for the construction and installation sectors) have been following the key trends in the construction industry. Today, I would like to share the top 5 trends we think will change the...
Digital media are becoming more important to reach European painters. In a previous article, we saw that younger painters use online sources of information much more often than older generations. As time progresses, this younger generation will take over and will be...
Labour shortages are an ever-pressing issue in the world of construction and installation. That is also the case for electrical installers, who are in high demand and ever shorter supply in most European markets. One solution is to improve installers’ efficiency so...
As the world around us is digitalising, we are surrounded by an ever increasing amount of smart products and solutions. That trend is also apparent in the construction industry, as we see more and more smart solutions integrated into the built environment. Smart...
Smart products are becoming more and more common in Dutch households. Smart products in the bathroom is a whole other story. But this might change in the upcoming years, as we interviewed Dutch consumers about their interest in smart bathroom products and found that...
Smart gardening is on the rise, although the share of end-users making use of the smart technology is still limited.
The European Home Improvement Monitor Q1 2020 focuses on orientation on home improvement products and smart home products in specific. To what degree are consumers interested in the various smart home solutions that are available, what do they see as benefits and what are the barriers for purchasing these products? According to our research that was held among consumers in 11 European countries, smart products related to heating, lighting and security are the most popular. Especially among the millennial age group.
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