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MILLENNIALS SHOW LOTS OF INTEREST IN SMART HOME PRODUCTS

The European Home Improvement Monitor Q1 2020 focuses on orientation on home improvement products and smart home products in specific. To what degree are consumers interested in the various smart home solutions that are available, what do they see as benefits and what are the barriers for purchasing these products? According to our research that was held among consumers in 11 European countries, smart products related to heating, lighting and security are the most popular. Especially among the millennial age group.

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For more information about our expertise and research on building materials please contact the responsible partner below.
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Dirk Hoogenboom

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