The home improvement industry is showing a trend towards greater emphasis on private labels, which is largely being driven by DIY stores. These stores aim to attract consumers to their premises by providing a broad range of renowned brand products, while also offering...
Every year, we focus on branding in the home improvement sector in one of the quarterly reports of our European Home Improvement Monitor. Aside from measuring consumers’ awareness of brands of home improvement products in 14 categories, we also measure their...
The major trends and developments that affect the overall construction and installation sector can pose serious challenges in the everyday reality of electrical installers. The energy transition and electrification mean a high demand for installation work, while...
The demand for smart building products is ever increasing, and not just because they allow more control or comfort. These smart solutions can provide a more efficient use of energy, thereby saving energy and money. In times of high energy prices and a general focus on...
The process of designing and constructing a new building can be rather complex due to the number of different parties involved. The architect used to be the most important decision-maker throughout that process, especially regarding material choice. However, the...
For many years now, USP Marketing Consultancy (a dedicated market research agency for the construction and installation sectors) have been following the key trends in the construction industry. Today, I would like to share the top 5 trends we think will change the...
Digital media are becoming more important to reach European painters. In a previous article, we saw that younger painters use online sources of information much more often than older generations. As time progresses, this younger generation will take over and will be...
For years, the share of home improvement products that are purchased in DIY stores remained stable in Europe. During the pandemic, that share went down slightly due to restrictions for physical stores, while the share of online sales and thus the share of the pure...
The pandemic was as strange a time for the home improvement market as it was for any and all. Due to COVID restrictions, physical stores were closed or only open in a limited capacity during lockdowns of various lengths in almost all European countries. Meanwhile,...
As the world around us is digitalising, we are surrounded by an ever increasing amount of smart products and solutions. That trend is also apparent in the construction industry, as we see more and more smart solutions integrated into the built environment. Smart...
The pandemic was a huge boost for the amount of home improvement people did. Consumers had more reason and time to do DIY jobs because of being at home more due to corona restrictions. On top of that, they had more budget available for home improvement, budget...
Smart products are becoming more and more common in Dutch households. Smart products in the bathroom is a whole other story. But this might change in the upcoming years, as we interviewed Dutch consumers about their interest in smart bathroom products and found that...
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