Although the majority of home improvement products is bought offline, an ever increasing part of the customer journey is happening through digital channels, including social media. About half of the European consumers search for information on home improvement...
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What is going on in the construction, installation and home improvement sectors?
E-commerceSocial media barely used by European painters
For our monitor market studies, we regularly research media orientation behaviour among all sorts of professionals involved in the construction and installation sectors. Media orientation is also the theme topic of the 2022 Painter Insight Monitor, for which we...
Optimising the online journey for brands of home improvement products more important than ever before
Online orientation for home improvement products has been on the rise for many years now. Almost half of consumers search for information on home improvement products online, even though the majority of these products are bought off-line. For manufacturers and brands...
DID CONTRACTORS’ USAGE OF DIGITAL MEDIA INCREASE IN TWO PANDEMIC-INFESTED YEARS?
Digitalisation is a major trend that affects the construction sector on several levels. Increasing usage of BIM is changing the construction process, for instance, and the rise of online ordering is affecting purchase channels. Digitalisation also affects the ways...
PURE ONLINE SHOPS USED BY MANY INSTALLERS, BUT NOT FOR MUCH
In a previous article, we connected digitalisation in the construction and installation sectors with increasing BIM usage among electrical installers. The trend of digitalisation does not only manifest itself in the changing construction process, however. It...
PURE ONLINE PURCHASE CHANNEL USED BY MORE EUROPEAN HVAC INSTALLERS
The construction market at large is often somewhat more traditional and changes at a slower pace than for instance the FMCG market. That difference in pace is shown when looking at purchase channels, for instance. The impact of the pandemic we have all just witnessed...
ONLINE ORIENTATION FOR HOME IMPROVEMENT PRODUCTS DIFFERS PER COUNTRY AND PRODUCT GROUP
Consumers often start their orientation for home improvement products online. In fact, online orientation has become so normal that consumers find it useful for every product category regardless of whether they prefer to buy offline or online. That means...
PEAK IN ONLINE HOME IMPROVEMENT PURCHASES EXPECTED TO LAST
In previous articles we gave abundant evidence of the impact of the pandemic on the home improvement sector. We have seen that consumers had more reason, time and budget to do home improvement jobs because of being at home more due to corona restrictions. We...
PURE ONLINE PURCHASE CHANNEL USED MORE BY CONTRACTORS DUE TO COVID
For obvious reasons, there has been a massive rise in online shopping during the pandemic. Health concerns and closed shops pretty much forced consumers to stay away from physical stores and shop more online instead. This to the benefit of pure online stores, shops...
HIGHER INCOME HOUSEHOLDS PURCHASE GARDEN PRODUCTS MORE OFTEN ONLINE
Since 2014 USP has been measuring consumer purchasing behavior in 11 European countries for a variety of products. This also applies to garden products.
THE IMPACT OF CORONA ON THE DIY MARKET
Recently, research consultant Dirk Hoogenboom has given a lot of virtual presentations on the impact of the coronavirus on the construction industry and the home improvement market. In this article he provides an overview with some interesting insights USP has accumulated in the last couple of weeks. Moreover, he explains what these insights mean for the home improvement market.
OF ALL SOURCES, MANUFACTURERS’ WEBSITES ARE USED MOST BY ARCHITECTS
When budgets are under pressure, it is extremely important to spend every Euro of the marketing & communication budget on the right platform. However, before spending a lot of money on external communication channels, do not forget to make sure the website is relevant and up to date. Architects strongly rely on the websites of manufacturers; it is their go-to portal when information is needed for their projects. Nearly all architects have used manufacturer websites in the past twelve months within their information search for projects. This indicates that websites are one of the most important information sources that architects rely on. The European Architectural Barometer Q1 2020 shows how the cooperation goes between different parties in the construction value chain and what information architects are sharing with other parties in the construction process.
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Contact our expert:
Dirk Hoogenboom
