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THE IMPACT OF CORONA ON THE DIY MARKET

Recently, research consultant Dirk Hoogenboom has given a lot of virtual presentations on the impact of the coronavirus on the construction industry and the home improvement market. In this article he provides an overview with some interesting insights USP has accumulated in the last couple of weeks. Moreover, he explains what these insights mean for the home improvement market.

OF ALL SOURCES, MANUFACTURERS’ WEBSITES ARE USED MOST BY ARCHITECTS

When budgets are under pressure, it is extremely important to spend every Euro of the marketing & communication budget on the right platform. However, before spending a lot of money on external communication channels, do not forget to make sure the website is relevant and up to date. Architects strongly rely on the websites of manufacturers; it is their go-to portal when information is needed for their projects. Nearly all architects have used manufacturer websites in the past twelve months within their information search for projects. This indicates that websites are one of the most important information sources that architects rely on. The European Architectural Barometer Q1 2020 shows how the cooperation goes between different parties in the construction value chain and what information architects are sharing with other parties in the construction process.

RISE OF ONLINE ORDERING CALLS FOR ADAPTABILITY SPECIALIZED INSTALLATION WHOLESALE

Being the dominant player in the electrical installation market, the specialized wholesale constantly needs to adapt to changing market situations. The rise of online ordering is one of them. Wholesalers constantly need to adjust their business model in order to keep up with increasing competition from other online players. Looking at the purchase behaviour of electrical installers, which is the topic of the European Electrical Installation Monitor Q4 2019, we see that these other online players already have a proper foothold.

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