For many years now, USP Marketing Consultancy (a dedicated market research agency for the construction and installation sectors) have been following the key trends in the construction industry. Today, I would like to share the top 5 trends we think will change the...
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What is going on in the construction, installation and home improvement sectors?
TrendsRISE OF E-COMMERCE Digitalisation has paid off for DIY stores, they are doing better than ever before
For years, the share of home improvement products that are purchased in DIY stores remained stable in Europe. During the pandemic, that share went down slightly due to restrictions for physical stores, while the share of online sales and thus the share of the pure...
NEW HABITS The online shopping boom of DIY products has stabilized at the pandemic peak level
The pandemic was as strange a time for the home improvement market as it was for any and all. Due to COVID restrictions, physical stores were closed or only open in a limited capacity during lockdowns of various lengths in almost all European countries. Meanwhile,...
Share of installers working remotely differs vastly between countries
Labour shortages are an ever-pressing issue in the world of construction and installation. That is also the case for electrical installers, who are in high demand and ever shorter supply in most European markets. One solution is to improve installers’ efficiency so...
DIGITALISATION Three quarters of European electrical installation companies are now involved in installation of smart buildings products
As the world around us is digitalising, we are surrounded by an ever increasing amount of smart products and solutions. That trend is also apparent in the construction industry, as we see more and more smart solutions integrated into the built environment. Smart...
THE TREND CONTINUES People still do many home improvement projects, also after the pandemic
The pandemic was a huge boost for the amount of home improvement people did. Consumers had more reason and time to do DIY jobs because of being at home more due to corona restrictions. On top of that, they had more budget available for home improvement, budget...
PREFAB IS THE FUTURE How can manufacturers of installation products get a piece of the prefab pie?
Labour shortages among installers are increasing. Meanwhile, they are in high demand due to the quest for sustainability and the accelerating energy transition, both of which need a lot of installation work to succeed. One way to deal with labour shortages and meet...
Will the market run out of painters, and should we be worried?
Labour shortage is one of the major challenges the European professional paint industry is facing. Because the outflow of labour, mainly due to retirement, exceeds the inflow of labour in the form of new generations of painters, labour shortages are an ever increasing...
Installers’ usage of prefab is continuously growing
Labour shortage is an ever-pressing issue in the construction and installation sector. Using prefabricated elements offers a partial solution to the labour shortage problem. Prefab allows construction and installation professionals to work faster and more efficiently....
Sustainable construction trend: architects continue to use fewer but more sustainable materials
Major trends in the construction and installation sector, as well as in society at large, ultimately affect the choices for materials and products used to construct the buildings around us. Because of their involvement in early stages of the construction process,...
Proliferation of sustainability certifications causes confusion among architects
Whether through top-down pressure like the European Green Deal, or bottom-up demand from clients, the demand for sustainable buildings European architects encounter in their projects is ever growing. The construction process of buildings involves many different...
Despite the war in Ukraine, the European installation market is heating up
Despite the war in Ukraine, the European installation market is heating up The start of 2022 was characterised by uncertainty, of which the Russian invasion of Ukraine was a major cause. Additionally, uncertainty in the construction and installation sector is being...
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