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Battery-powered garden tools on the rise

Battery-powered garden tools on the rise

by | 19 March 2021 | , , , ,

Sustainability is an increasingly important topic across the globe. It is also gaining importance in relation to the garden power tools that are being used. For a few years now, we have witnessed a growth in electric garden tools at the expense of the petrol- or gas-powered tools. Nevertheless, there is a substantial group of garden owners that puts his faith in the gasoline products. This article will shed light on the current status of the development towards electrical tools and the development towards cordless tools.

BRAND RESEARCH IS ESSENTIAL TO KNOW WHERE YOUR BRAND STANDS AMONG THE COMPETITION

by | 11 November 2020 |

In the ever changing construction market everyone wants to be ahead of their competition. However, when clients have too many options to choose from, being noticed is more difficult. One way to stand out is to provide excellent quality to clients. Through usage, professionals will notice quality and recommend your brand to their colleagues, resulting in more business and a higher turnover. But how do you know whether your brand is perceived as a quality brand? And how do you know where your brand stands compared to the competition?

WHICH MEDIA CHANNELS ARE THE BEST TO TARGET CONTRACTORS?

by | 17 April 2020 | ,

With the changing dynamics in the construction sector, contractors are overloaded with information from all types of channels. As technology develops, more and more different types of media channels arise. This makes the process of deciding on what marketing strategies to use complicated. The Contractor Monitor H2 2019 report shows that usage of different media channels varies not just per region but also per type of information sought.

MEET THE NEEDS OF YOUR CUSTOMER WITH CUSTOMER SATISFACTION RESEARCH

by | 25 March 2020 | ,

For general organisations the major turnover comes from satisfied customers. These customers also can promote your brand which helps you with acquiring new customers. To be sure that your organisation meets the needs of your customers, you can conduct a customer satisfaction research. Consultant Henri Busker and Project Manager Zeynep Kutsal both work for USP Marketing Consultancy. In this article they explain what role customer satisfaction plays in the construction market.

COVID-19 STATEMENT: USP IS ABLE TO CONTINUE OUR WORK FOR YOU!

by | 19 March 2020 | , ,

We understand the temptation of many people to barricade themselves into the house hoping it will all go away! But at USP Marketing Consultancy we choose differently. Research and insight remain important to our clients to keep driving their business and activities, and we remain committed to delivering this. We are indeed fortunate that almost all of our activities can continue as normal.

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For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

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