![[VIDEO] Webinar with Dirk Hoogenboom on key trends in the installation industry](https://www.usp-research.com/wp-content/uploads/2023/11/Webinar-installation-1080x675.png)
In a recent webinar attended by 60 business professionals from the installation sector, our consultant, Dirk Hoogenboom, delivered a comprehensive 45-minute session. The focus was on unveiling critical trends that currently shape and will continue to influence the...
Training is essential in the installation sector. On the one hand, it is needed to educate and qualify installers, which are sorely needed due to serious labour shortage in the sector. On the other, training is necessary to keep up with the continuous flow of new...
Services are increasingly important in the installation market. On the one hand, it is getting harder for brands of installation products to differentiate themselves based on their products. Manufacturers have to look for other ways to differentiate their brands from...
Services are increasingly important for brands of installation products to distinguish themselves from the competition. That increase coincides with the trend of servitization in the economy at large. Ownership is getting less dominant, as it is becoming more and more...
Trends like the energy transition, electrification and in certain areas housing shortages cause a huge demand for installation work. Also, new buildings and their systems are becoming increasingly complex, often making the installation more complex and time...
![[VIDEO] Webinar with Dirk Hoogenboom on key trends in the construction industry](https://www.usp-research.com/wp-content/uploads/2023/10/Construction-webinar-1080x675.png)
The recent webinar hosted by our esteemed consultant, Dirk Hoogenboom proved to be a pivotal event for the construction community. In the engaging 30-minute session, Dirk shed light on the crucial trends that are shaping the current state and future direction of the...
After years of steady but quite slow growth, the adoption of Building Information Modelling (BIM) has now reached substantial levels, and for good reason. It allows increasingly complex buildings and installations to be built efficiently, reducing clashes and failure...
While the media landscape is changing, our media usage changes as well. That is also the case for electrical installers. Changes in their media behaviour may have significant consequences for the success of marketing campaigns of manufacturers of installation...
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