The home improvement industry is showing a trend towards greater emphasis on private labels, which is largely being driven by DIY stores. These stores aim to attract consumers to their premises by providing a broad range of renowned brand products, while also offering...
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What is going on in the construction, installation and home improvement sectors?
Home improvementConsumers value shopping experience over product quality when rating DIY stores
Every year, we focus on branding in the home improvement sector in one of the quarterly reports of our European Home Improvement Monitor. Aside from measuring consumers’ awareness of brands of home improvement products in 14 categories, we also measure their...
Do not underestimate the power of the purchase point to reach painters
Digital media are becoming more important to reach European painters. In a previous article, we saw that younger painters use online sources of information much more often than older generations. As time progresses, this younger generation will take over and will be...
RISE OF E-COMMERCE Digitalisation has paid off for DIY stores, they are doing better than ever before
For years, the share of home improvement products that are purchased in DIY stores remained stable in Europe. During the pandemic, that share went down slightly due to restrictions for physical stores, while the share of online sales and thus the share of the pure...
NEW HABITS The online shopping boom of DIY products has stabilized at the pandemic peak level
The pandemic was as strange a time for the home improvement market as it was for any and all. Due to COVID restrictions, physical stores were closed or only open in a limited capacity during lockdowns of various lengths in almost all European countries. Meanwhile,...
People still do many home improvement projects, also after the pandemic
The pandemic was a huge boost for the amount of home improvement people did. Consumers had more reason and time to do DIY jobs because of being at home more due to corona restrictions. On top of that, they had more budget available for home improvement, budget...
Will the market run out of painters, and should we be worried?
Labour shortage is one of the major challenges the European professional paint industry is facing. Because the outflow of labour, mainly due to retirement, exceeds the inflow of labour in the form of new generations of painters, labour shortages are an ever increasing...
Social media inspire consumers to do home improvement
Although the majority of home improvement products is bought offline, an ever increasing part of the customer journey is happening through digital channels, including social media. About half of the European consumers search for information on home improvement...
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