The home improvement industry is showing a trend towards greater emphasis on private labels, which is largely being driven by DIY stores. These stores aim to attract consumers to their premises by providing a broad range of renowned brand products, while also offering...
Every year, we focus on branding in the home improvement sector in one of the quarterly reports of our European Home Improvement Monitor. Aside from measuring consumers’ awareness of brands of home improvement products in 14 categories, we also measure their...
Digital media are becoming more important to reach European painters. In a previous article, we saw that younger painters use online sources of information much more often than older generations. As time progresses, this younger generation will take over and will be...
For years, the share of home improvement products that are purchased in DIY stores remained stable in Europe. During the pandemic, that share went down slightly due to restrictions for physical stores, while the share of online sales and thus the share of the pure...
The pandemic was as strange a time for the home improvement market as it was for any and all. Due to COVID restrictions, physical stores were closed or only open in a limited capacity during lockdowns of various lengths in almost all European countries. Meanwhile,...
The pandemic was a huge boost for the amount of home improvement people did. Consumers had more reason and time to do DIY jobs because of being at home more due to corona restrictions. On top of that, they had more budget available for home improvement, budget...
Labour shortage is one of the major challenges the European professional paint industry is facing. Because the outflow of labour, mainly due to retirement, exceeds the inflow of labour in the form of new generations of painters, labour shortages are an ever increasing...
Although the majority of home improvement products is bought offline, an ever increasing part of the customer journey is happening through digital channels, including social media. About half of the European consumers search for information on home improvement...
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
For over 25 years, USP is specialised in the following sectors.
How to increase your turnover through customer satisfaction?
The more distinct your brand is, the more valuable it will become.
A customer journey is a customer's personal experience with your company.
Provide your product development and design team with end-user insights
Gain the insights you need to be successful in new and potential markets
Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product
Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.
Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets
Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.
Read our articles based on the insights from our Market Reports.
Market Research Case Studies and industry experience can bring background and thought to any research project.
About what we do, our organization and our people.