![[VIDEO] Webinar with Dirk Hoogenboom on key insights in the home improvement market](https://www.usp-research.com/wp-content/uploads/2023/11/home-improvement-webinar-1-1080x675.png)
The recent webinar, 'Consumer Behaviour and Trends in the Home Improvement Market,' hosted by our consultant, Dirk Hoogenboom, gathered many industry professionals. During the webinar, Dirk shared insights from the European Home Improvement Monitor, our quarterly...
You can do a home improvement job in your house in two ways. You can either do it yourself or get someone to do it for you. For years, there has been a steady increase in the share of do-it-for-me (DIFM) jobs and a decline in do-it-yourself (DIY) jobs in the European...
While the media landscape is changing, our media usage changes as well. That is also the case for electrical installers. Changes in their media behaviour may have significant consequences for the success of marketing campaigns of manufacturers of installation...
For almost two decades, we have been monitoring the media orientation behavior of a wide range of construction and installation professionals. This has allowed us to understand which media sources architects, contractors, installers, and painters primarily use and how...
The home improvement industry is showing a trend towards greater emphasis on private labels, which is largely being driven by DIY stores. These stores aim to attract consumers to their premises by providing a broad range of renowned brand products, while also offering...
Every year, we focus on branding in the home improvement sector in one of the quarterly reports of our European Home Improvement Monitor. Aside from measuring consumers’ awareness of brands of home improvement products in 14 categories, we also measure their...
Digital media are becoming more important to reach European painters. In a previous article, we saw that younger painters use online sources of information much more often than older generations. As time progresses, this younger generation will take over and will be...
For years, the share of home improvement products that are purchased in DIY stores remained stable in Europe. During the pandemic, that share went down slightly due to restrictions for physical stores, while the share of online sales and thus the share of the pure...
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