ATTIC RENOVATIONS MORE POPULAR THAN BEFORE

In a year with renewed interest in Do-It-Yourself and home improvement, the attic has been a particularly popular area for renovations. The highest increase in home improvement activities was visible in this area, from small decorative jobs to the installation of a new roof and dormer windows, which is good news for suppliers of these products. Other growth areas were renovations in the bedroom and living room. This can be concluded from the monthly research ‘the European Home Improvement Monitor’ which is being conducted in 11 European countries.
European Home Improvement Monitor – USP Marketing Consultancy

Home office leads to changing consumer needs

The popularity of attic improvements is obviously influenced by the lockdown situation most European countries were confronted with in the past year. As more people needed to do work from home, their desires and needs for more space and a professional workplace increased. Even though the attic was not the only growth area in the residential homes, the relative increase was the highest. While people spend more time at home, their attic that might have been neglected in the past has now become more important than before.

Bedroom and living room design received more attention as well

Other areas in the residential homes that did particularly well are the bedroom and living room. Consumers were more active in improving them and spent more money on both areas. While other areas like the garden and the kitchen also benefited from the increased attention for the home, their growth was relatively limited. Assumably this is related to store closures throughout the year of garden centres and kitchen showrooms in various European countries.

The European Home Improvement Monitor latest will be published early February 2021 and will contain full insights per product category and country on the developments in 2020 related to home improvement. Results are available for all key categories in DIY.

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.