As a Research Analyst
at USP Marketing Consultancy, you are responsible for the research phase(s) within a project in the field of construction, installation, do-it-yourself or living. You have to think of programming questionnaires, compiling a sample and analyzing the research results. You will be involved from the moment the research objective is clearly agreed with the client and the Project Manager, and remain involved until the presentation of the results and the evaluation of the research.
An ongoing research project starts with the programming and extensive testing of questionnaires, which have been prepared in advance by the Project Manager. The preparation and monitoring of (international) fieldwork will then be discussed; this fieldwork is carried out online or by telephone by a USP fieldwork partner. Afterwards, you will spend considerable time analyzing the results in SPSS. You check the data extensively and analyse it, then you will report the results and draw conclusions. Mostly, the fieldwork is quantitative: the interviews are carried out online or by telephone. Sometimes you work on qualitative projects too: in that case depth interviews and group discussions with experts will take place.
The average amount of time you spend on programming and analyzing varies per project. You regularly work together with the Project Manager, the Fieldwork Coordinator and (international) fieldwork partners; there are various projects running concurrently, varying in size.
There are three Business Units: each Unit has a Business Unit Manager as responsible person. These Business Units are called Construction, Do-It-Yourself & Installation, and Living & International. Business Units are divided in teams with different Team Leaders. Each team consists of at least one Project Manager or Consultant, a Research Manager or senior Research Analyst and some Research Analysts. You do not only work on projects with colleagues from your team; you also work on organizational-wide projects with colleagues from other teams.