As a Project Manager at USP Marketing Consultancy, you are responsible for the coordination of projects. You support clients during the entire project: from the moment they request a proposal, to the moment you deliver and present the research results and the accompanying report with insights and advice. Sometimes a new request comes in via a Sales Representative; sometimes clients already know you and contact you directly. You examine the request critically and schedule meetings with the client to clarify the research question. In this way, you can draw up a concrete proposal and a preliminary schedule. Moreover, you are responsible for the timely involvement of the Research Analyst(s) in the project.
Once a project is running, you draw up the research questionnaire with the client during a kick-off. The Research Analysts program this, and the Fieldwork Coordinator then sends it out to local fieldwork partners. During the fieldwork, you maintain contact with the Research Analysts to check if everything is going according to plan. Meanwhile, you gather insights about the first results that come in and work on other projects in other phases. Finally, you create and present the reports, converting the results into practical insights and strategic advice for the client, often in collaboration with the Consultant.
There are three Business Units: each unit has a Business Unit Manager in charge. These Business Units are Construction, Do-It-Yourself & Installation and Living & International. The Business Units are divided into teams and have different Team Leaders. Each team consists of at least one Project Manager or Consultant, a Research Manager or Senior Research Analyst and some Research Analysts. You will not only work on projects with direct colleagues from your team, but also on organization-wide projects with colleagues from other teams.